It's been a fun week in the WLG Production Kitchen! Matt and I were able to spend a good chunk of time on Friday developing and testing recipes, which is our favorite part of the job. The hardest part? Whittling down the list of things we want to make! It's funny looking back at the beginning of this year, when we decided that since it's our first summer show season, we should just focus on the basics; that is, make the existing products, don't add any extra shows/events, and definitely don't worry ourselves with trying to bring new stuff to market. Well, that all went out the window by February. We are introducing over 15 new products this spring/summer and adding at least one more 3-day show this summer in Bellevue. What can I say? We are super excited!!
So, I've been teasing a bit about this new WLG Pantry Collection, and I'm excited to announce that our first few items are now ready for purchase. As I mentioned in last week's blog, we wanted to start creating some of the staples that people reach for in their pantries every day. For example, we all love and use garlic salt on a regular basis, so we thought why not make our own garlic seasoning blend. And in true WLG fashion, we couldn't develop just the ole' stand-by of granulated garlic and salt. We worked on creating not one, but four unique and flavorful garlic blends that also include herbs, spices, smoke, and heat. More about these blends next time, but to kick off the WLG Pantry Collection, we decided to introduce our two new Avocado Oils below. (FYI... keep reading for a surprise announcement!)
Lime Avocado Oil is one of our best selling items, and rightly so, as it's super versatile for everyday use with its high smoke point for searing, yet delicate enough flavor to drizzle on a finished dish. We decided to play around with some other citrus flavors and see how those infusions tasted in comparison. We discovered that both the Lemon and Orange Oil infusions are incredibly delicious as well! So, in addition to our Lime Avocado Oil, we are offering these two new oil infusions, both with the similar high-heat cooking properties and bursting with citrus. The avocado oils will be the first items that will be sold as part of the WLG Pantry Collection.
The big surprise?? The pricing on the WLG Pantry Collection will be lower than our Classic and Premium Collections, which means that the Lime Avocado Oil, along with the new Lemon and Orange Avocado Oils will be priced at $16, instead of the regular $18 for our signature square stackable bottles!
Our theory behind the WLG Pantry is that our products aren't just for special occasions. They can, and should, become part of your daily kitchen routine, making every meal just a little more special - whether it's a fancy meal served on your best china or a summer cook-out served on disposable Chinet!
Cheers...and remember to always cook with abandon!
Owner and CCO (Chief Culinary Officer)
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